Repurposing Content: Turn One Blog Post Into 15 Pieces (Step-by-Step)

You spend 4 hours writing a blog post. It gets 200 views. Then it disappears into your archive, never to be seen again.

What a waste.

That single blog post could become:

• 5 LinkedIn posts
• 10 Twitter threads
• 1 YouTube video
• 1 podcast episode
• 3 email newsletters
• 1 infographic
• 1 carousel post for Instagram
• 1 presentation/SlideShare

Same core content. 15+ different formats. 10x the reach.

Here’s the exact repurposing framework I use to extract maximum value from every piece of content I create.

Why Most People Don’t Repurpose Content

Common objections:

“Won’t that be duplicate content?” → No. Different platforms, different audiences, different formats.

“Isn’t that lazy?” → No. It’s efficient. Apple announces the same iPhone features across 10 different channels. That’s strategy, not laziness.

“My audience will see the same content twice.” → Wrong. Only 2-5% of your audience sees any single post. Repetition is required, not redundant.

The truth: Your best content is wasted if you only publish it once.

The Content Repurposing Framework

Step 1: Create One Pillar Piece

Pillar content is comprehensive, evergreen content that thoroughly covers a topic.

Examples:

• How-to guide (1,500+ words)
• Ultimate guide (3,000+ words)
• Case study
• Original research
• Tutorial

Why start with long-form:

• Easier to break down than build up
• Can extract multiple smaller pieces
• Becomes your “source of truth”

This post you’re reading right now? It’s a pillar piece. I’ll repurpose it into 15+ pieces after publishing.

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Step 2: Extract the Core Components

Every pillar post contains multiple smaller content pieces:

Breakdown of a typical 2,000-word blog post:

• 1 main thesis/big idea
• 3-5 major sections
• 8-12 key takeaways
• 5-10 supporting examples
• 2-3 actionable tips
• 1-2 frameworks/templates
• Multiple quotable lines

Each of these is a standalone content piece.

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Step 3: Map to 15 Different Formats

Here’s where one post becomes 15 pieces.

The 15-Piece Repurposing Blueprint

Format 1: Twitter/X Threads (Create 3-5)

Pull from: Key takeaways, step-by-step processes, frameworks

Example from this post:

Most people don't repurpose content.

They spend 4 hours writing a blog post, get 200 views, and let it die in their archive.

What a waste.

Here's how to turn 1 blog post into 15 content pieces: 🧵

1/ Start with pillar content
Your blog post should be comprehensive (1,500+ words). This gives you raw material to work with.

Think: How-to guides, case studies, ultimate guides.

2/ Extract core components
Every post contains:
• Main thesis
• 3-5 sections
• 8-12 takeaways
• 5-10 examples
• Frameworks

Each is a standalone piece.

3/ Map to different formats
• Twitter threads
• LinkedIn posts
• Email series
• Video scripts
• Infographics

Same content. Different packaging.

[Continue for 10-15 tweets]

Time to create: 15 minutes per thread

Tools: Thread formatting tools like Typefully or Hypefury

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Format 2: LinkedIn Posts (Create 5-8)

Pull from: Individual sections, case studies, contrarian takes

Types of LinkedIn posts:

Carousel post:

• Take your blog outline
• Turn each H2 into a slide
• Add visuals
• Total: 8-12 slides

Story post:

I wasted 300 hours last year creating content.

Here's how I learned to work smarter:

[Tell story of discovering repurposing, share framework, end with CTA to blog post]

List post:

15 ways to repurpose one blog post:

1. Twitter threads (create 3-5 from different angles)
2. LinkedIn carousels (outline → slides)
3. Email newsletter series (1 section per email)
[List all 15]

Want the step-by-step guide? [Link to blog]

Time to create: 10 minutes per post

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Format 3: Email Newsletter Series (Create 3-5)

Pull from: Individual blog sections

Format:

Email 1: Introduction + Hook

• Tease the main problem
• Share why it matters
• Link to full blog post

Email 2: Main Framework

• Teach core concept
• Add 1 unique example not in blog
• CTA to read full guide

Email 3: Actionable Steps

• “Here’s what to do today”
• 3 quick wins
• Link to detailed blog post

Email 4: Case Study/Results

• Share specific example
• Show before/after
• Reinforce main point

Email 5: FAQ / Common Mistakes

• Address objections
• Troubleshoot issues
• Final CTA

Time to create: 20-30 minutes for series

Benefit: Nurtures subscribers over time instead of one-and-done blog link

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Format 4: YouTube Video or Short (Create 1-2)

Pull from: Entire blog post (long video) or single framework (short)

Video formats:

Long-form (8-15 minutes):

• Intro: Hook + problem
• Body: Walk through framework
• Outro: Recap + CTA

Short-form (60-90 seconds):

• Quick tip from blog
• Focus on one actionable takeaway
• End with teaser for full guide

Script structure:

Hook (5 seconds):
"You're wasting 80% of your content. Here's how to fix it."

Problem (20 seconds):
"Most people create content once and never use it again..."

Solution (40 seconds):
"Here's the repurposing framework: Step 1... Step 2... Step 3..."

CTA (5 seconds):
"Full guide in description. Link below."

Time to create: 1-2 hours (filming + editing) OR 30 minutes if you batch record

Pro tip: Film yourself explaining the blog post concept. You already know the material—just talk through it on camera.

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Format 5: Podcast Episode (Create 1)

Pull from: Entire blog post

Format options:

Solo episode:

• Read blog post with personality
• Add commentary and examples
• Include stories that didn’t make the blog

Interview format:

• Bring on guest expert on topic
• Use blog post as discussion outline
• Record conversation

Time to create: 30-60 minutes

Distribution: Upload to podcast platforms, embed in blog post, share clips on social

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Format 6: Infographic (Create 1-2)

Pull from: Framework, statistics, step-by-step process

What works as infographic:

• Numbered steps
• Comparison charts
• Process flows
• Statistics/data
• Before/after

Example from this post: “The 15-Piece Content Repurposing Blueprint”

• Visual showing: 1 blog post → 15 formats
• Icons for each format
• Time estimate for each

Tools:

• Canva (easiest, free)
• Piktochart (more professional)
• Visme (interactive infographics)

Time to create: 30-60 minutes

Distribution: Pinterest, LinkedIn, blog post, email, social media

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Format 7: Instagram/Facebook Carousel (Create 3-5)

Pull from: List items, steps, tips

Format:

• 8-12 slides
• Each slide = one point
• Consistent design template
• End with CTA

Example: Slide 1: “15 Ways to Repurpose 1 Blog Post” Slide 2-14: Each format explained (1 per slide) Slide 15: “Want the full guide? Link in bio”

Tools: Canva (has carousel templates)

Time to create: 20 minutes

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Format 8: Quote Graphics (Create 10-15)

Pull from: Quotable lines from blog

Process:

1. Highlight quotable sentences as you write blog
2. Pull 10-15 best quotes
3. Create graphics with Canva
4. Share over weeks/months

Example quotes from this post:

• “Your best content is wasted if you only publish it once.”
• “Only 2-5% of your audience sees any single post. Repetition is required, not redundant.”
• “You don’t need more content. You need to use what you have better.”

Time to create: 30 minutes for batch of 10

Distribution: Twitter, LinkedIn, Instagram Stories, Facebook

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Format 9: SlideShare/Presentation (Create 1)

Pull from: Blog outline + key visuals

Structure:

• Title slide
• Problem statement
• Solution/framework (1 slide per step)
• Examples/case studies
• Conclusion/CTA

Use cases:

• Upload to SlideShare for SEO
• Use in webinars
• Share on LinkedIn
• Embed in blog post

Time to create: 45-60 minutes

Tools: Google Slides, PowerPoint, Canva

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Format 10: Medium/LinkedIn Article (Create 1-2)

Pull from: Entire blog post (republish) or one section (expand)

Two strategies:

Strategy 1: Republish entire post

• Wait 2 weeks after original publish
• Copy full blog post to Medium/LinkedIn
• Add canonical tag pointing to original
• Benefits: New audience, different platform

Strategy 2: Expand one section

• Take one blog section
• Add 500 words of unique content
• Make it standalone piece

Time to create: 5 minutes (republish) or 30 minutes (expand)

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Format 11: Twitter/LinkedIn Poll (Create 2-3)

Pull from: Questions, challenges, options discussed in blog

Examples:

From this post: “What stops you from repurposing content?”

• No time
• Don’t know how
• Worried about duplication
• Never thought about it

Follow-up poll: “How many times do you repurpose each blog post?”

• Never (most will pick this)
• 1-3 times
• 4-8 times
• 9+ times

Purpose: Engagement + drives traffic to blog for answers

Time to create: 2 minutes per poll

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Format 12: Instagram/TikTok Reel (Create 3-5)

Pull from: Quick tips, mini-tutorials, statistics

Format:

• 15-60 seconds
• Hook in first 3 seconds
• Deliver value fast
• CTA to bio link

Example hooks:

• “You’re wasting 80% of your content output. Here’s why…”
• “One blog post can become 15 pieces of content. Here’s how…”
• “Stop creating new content from scratch. Do this instead…”

Time to create: 1-2 hours for batch of 5

Tools: CapCut, InShot, Instagram built-in editor

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Format 13: Reddit/Forum Post (Create 1-2)

Pull from: Specific sections that solve common problems

Strategy:

• Find relevant subreddit
• Identify question your blog answers
• Write helpful comment with key insights
• Link to blog as “I wrote a detailed guide on this”

Example: Someone in r/SEO asks: “How do I create more content without burning out?”

Your comment: “Great question. The issue isn’t creating more—it’s repurposing what you already have. Here’s what works for me: [share 3-5 key points from blog]. I wrote a full guide on this [link] if you want the complete framework.”

Time to create: 10 minutes

Warning: Don’t spam. Provide value first, link second.

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Format 14: Email Signature Content (Create 1)

Pull from: One-liner summary + CTA

Add to email signature:

P.S. New guide: Turn 1 Blog Post Into 15 Pieces of Content
[Link to blog]

Why this works: You send 50-100 emails per week. Passive promotion.

Time to create: 2 minutes

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Format 15: Webinar/Workshop (Create 1)

Pull from: Entire blog post becomes presentation

Format:

• 30-60 minute live session
• Teach framework from blog
• Add Q&A at end
• Offer lead magnet (downloadable template)

Repurpose the webinar:

• Record and upload to YouTube
• Transcribe for another blog post
• Pull quotes for social
• Create highlight reel

Time to create: 2-3 hours (prep + delivery)

ROI: One webinar can generate 50+ leads

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The Repurposing Workflow (Batching for Efficiency)

Don’t repurpose ad-hoc. Batch it.

Week 1: Create Pillar Content

• Write comprehensive blog post (4-6 hours)
• Publish on your site

Week 2: First Repurposing Wave

Monday: Create Twitter threads (3 threads, 45 min) Tuesday: Create LinkedIn posts (5 posts, 50 min) Wednesday: Create email series (5 emails, 90 min) Thursday: Create quote graphics (10 graphics, 30 min) Friday: Film video + create infographic (2 hours)

Total time: ~6 hours for 24 content pieces

Week 3: Second Repurposing Wave

• Create Instagram carousels (3 carousels, 60 min)
• Record podcast episode (45 min)
• Create SlideShare (60 min)
• Film Reels (90 min for 5 reels)

Total time: ~4 hours for 10 more pieces

Week 4: Schedule and Distribute

• Schedule social posts across platforms
• Send email series
• Upload video
• Publish to Medium/LinkedIn
• Submit SlideShare

Total time: ~2 hours

Total Investment

• Creating original blog: 4-6 hours
• Repurposing: 12 hours
• Result: 35+ pieces of content from 1 blog post

Efficiency: 35 pieces in 18 hours vs. creating 35 pieces from scratch (140+ hours)

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Tools for Batching Repurposing

Content planning:

• Notion (organize repurposing calendar)
• Airtable (track what’s been repurposed)
• Trello (kanban board for workflow)

Design:

• Canva (graphics, carousels, quote cards)
• Figma (more advanced design)

Video:

• Descript (easy video editing + transcription)
• CapCut (short-form video editing)

Scheduling:

• Buffer (social scheduling)
• Hootsuite (multi-platform posting)
• Later (Instagram-focused)

Repurposing-specific:

• Repurpose.io (auto-repurpose video → audio → text)
• Lumen5 (blog → video)

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The 80/20 of Content Repurposing

If you only repurpose to 3 formats, choose:

1. Twitter threads (high reach, easy to create)
2. LinkedIn posts (B2B visibility, drives blog traffic)
3. Email newsletter (owned audience, best ROI)

These 3 formats take ~2 hours and reach 90% of your audience.

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Common Repurposing Mistakes

Mistake 1: Copy-Pasting Without Adapting

Wrong: Post entire blog post as LinkedIn article, unedited

Right: Adapt for platform—LinkedIn needs hook, personal story, line breaks

Platform-specific tips:

• Twitter: Short paragraphs, conversational
• LinkedIn: Professional but personal
• Email: Direct, valuable, action-oriented
• Video: Visual, spoken (not read), engaging

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Mistake 2: Repurposing Bad Content

Rule: Only repurpose content that’s already proven.

Indicators of good repurposing candidates:

• High engagement (comments, shares)
• Evergreen topic (won’t become outdated)
• Comprehensive (enough to extract from)
• High value (solves real problem)

Don’t waste time repurposing content nobody cared about the first time.

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Mistake 3: Repurposing Too Soon

Wait 1-2 weeks before repurposing to other platforms.

Why? Let the original blog post:

• Get indexed by Google
• Accumulate social proof (shares, comments)
• Drive initial traffic

Then repurpose to amplify what’s already working.

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Mistake 4: Not Tracking What Works

Track:

• Which formats drive most traffic
• Which platforms have highest engagement
• Which repurposed pieces convert best

Double down on what works. Cut what doesn’t.

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Your Repurposing Action Plan

This week:

1. Pick your best-performing blog post from last 3 months
2. Create 3 Twitter threads from it
3. Create 2 LinkedIn posts
4. Schedule both over next 2 weeks

This month:

1. Choose 3 pillar posts to repurpose
2. Create repurposing calendar (what formats, when)
3. Batch-create content (designate 1 day for repurposing)
4. Schedule 4 weeks of social content

This quarter:

1. Systematize repurposing (make it part of publishing workflow)
2. Hire VA to help with design/editing (if budget allows)
3. Track results and refine process
4. Build library of repurposed content

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Bottom Line

You don’t need more content. You need to use what you have better.

One well-researched, comprehensive blog post contains enough material for weeks of content across every platform.

Stop creating from scratch. Start repurposing strategically.

Your output will 10x. Your stress will plummet. Your audience will grow.

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Struggling to keep up with content demands? I help businesses build scalable content systems that maximize ROI on every piece. Let’s optimize your content workflow.